The social group I am representing in my magazine would be fairly typical for the alternative/ indie music genre, The age range that I am targeting is 16-25 they would particularly have a keen interest in fashion and art. And would frequently attend local gigs/ music festivals. My audience would also be influenced by the fashion of the artist/band featured, as this would be the style that my audience would like/follow. My audience would listen to artists/bands such as Bombay bicycle club, Foals, The Strokes, The Joy Formidable, Arcade Fire, The xx and The Raconteurs. Celebrity examples of this style would include Pixie and Peaches Geldof, Alexa Chung, Nick Grimshaw and Fearne Cotton.Also other various band members and singers.

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