Jordan is a 19 year old aspiring musician that lives in the heart of London, he works part time in a well known street wear store 'size?' he frequently attends local gigs with his friends around the area he lives. And every year takes the time two visit two of his favourite music festival Benicassim and Glastonbury. Jordan has a particular interest in bands not widely heard of, yet he also likes the more mainstream artists that fit in to the 'indie/alternative' genre. He also has a keen interest in fashion and art after studying them both at A-level. He enjoys going to see up and coming bands that advertise in his favourite music shop and takes inspiration from their styles. He is a very outgoing individual that dosen't like to follow the crowd. Since he can remeber with the spare money he has he has been buying music magazines that very much focus on the music genre he listens to these include "NME" and "Q" magazines, even though he follows these magazines very closely he would like to have a new magazine that fits into the style he would like perfectly. As "NME" magazine is aimed mainly at men with 73% of it's auidence being male he would spefically like this new up and coming magazine to be aimed more at males in his age range, this being 16-25 year old students with a passion for music, art and fashion. He thinks the price of £3.50- £4.50 a month is acceptable, but he would be prepared to pay slightly more if the magazine came out less regularly, but of course featured more.
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